In 2019, it is pretty accurate to say that if your business does not have a website, it is destined to fail. No matter how many years you have been in business, 10, 20 or just starting out, you need a website to have a presence online. If you want people finding your business and enquiring about your products or services, your website is going to be main channel through which they find out.
So the first question you might have is how do you make sure that you get a good quality website without paying for it with an arm and a leg, right?
Here are some quick tips to make sure that you get a website that works for your small business without breaking the bank.
Get a Professional Web Design Company to Build it!
Whatever you do, DO NOT try to build your own website. Whatever kind of business you are in, whether you’re a doctor or a physio or an electrician, the last thing you want to be doing is trying to figure out how to a build a website!
You may at first think that it is the most affordable way to go and that you cannot afford to engage a professional website design Melbourne agency, but this could not be further from the truth. If you want to invest in the longevity of your business, you will not regret getting a professional to build your site for you!
Make Sure The Website Has SEO Foundations
The most common mistake that people make is thinking that just building a website is going to start generating phone calls and leads the moment it goes live. That people are going to start calling and the phone’s going to be ringing off the hook because your business now has a website! This is unfortunately a very commonly believed myth! Do not expect the phones to ring at all unless you have a plan on making that happen.
So make sure to ask your web designer or web development agency if your website is going to have on-page SEO optimisation. This basically means that the company will do some research and make sure that your website has a good chance of being found online through search engines like Google when your customers are searching for your products or services online!
Having the Right Call to Actions & Plan for Your Website
Before you start the web design process, you have to first think about what the main point is of having your website? What is the one thing you would like people to do when they find your website? Call you? Fill out a form? Book a consultation? Whatever it is, this is the sort of thing that you need to think about in advance BEFORE you start building the site.
Ideally, depending on the skills of your web design Brisbane company, they will guide you through the process and help you think of things where you might be getting stuck.
Provide an Excellent Web Design Brief
You see, a web designer is a designer and ultimately, design is quite subjective. One person might think that a certain website looks excellent while the other will think it is ghastly. Just like any other form of art or creativity, web design Geelong is subject to interpretation and people can see if different ways. So if your web designer does not understand what exactly you are after and you don’t provide them much information, this can really work against you because you will have paid for their services but got something in return for which you are not happy at all!
So make sure to understand in advance that the best web designers in Adelaide are only as good as their ability to understand the clients’ needs and this can only be conveyed through open and transparent communication between your web development company & you.
While there is much more to web design than this, these are some essential tips that will set your small business on the right track and help you build a website that is not just a digital business card, but a sales asset that generates business for you!